GreenRoad is a global fleet management company that was founded in 2004 to help businesses manage their fleets, improve driver safety, optimize costs, and reduce overall risk. The company currently operates in the US, Canada, Europe, Asia, and Australia. Its clients include Chevron, Costa Express, and Kelsian.
GreenRoad provides driver safety solutions and claims to have monitored over 10 billion miles in 70 countries. Its solution is currently being used by various companies to monitor over 120,000 drivers. The company aims to minimize operational costs, reduce risks, and improve driver safety while maintaining a strong emphasis on following regulatory and compliance guidelines.
GreenRoad employs a process-driven approach that reduces risk exposure and costs to focus on improving driver behavior and reducing fuel consumption, as research shows that negative driving behavior contributes to over 90% of vehicle crashes and accounts for up to 33% of fuel consumption.
Additionally, GreenRoad asserts that businesses can reduce fleet costs by deploying its solution, which helps improve driver performance and results in a positive return of investment within the first 3 months. According to the company, this claim is based on feedback from existing customers, who have reported that the system has helped them reduce crash-related costs by 50%-70%, fuel expenses by around 30%, and maintenance costs by approximately 10%. These savings help to recoup the initial investment.
Unfortunately, if you want to know the initial investment needed for its services, you will have to fill out an online form and wait for a response. Unlike most other telematics and fleet management companies which are upfront about the total cost, contract terms, minimum number of vehicles, and number of users, GreenRoad does not disclose its pricing or other contract details on its website. Instead, it prefers customers to contact the company directly for a quote.
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GreenRoad’s cloud-based telematics and fleet management solution help drivers improve their performance and encourage them to be more fuel efficient when driving. Unlike most other fleet management companies, GreenRoad focuses on driver safety and performance improvement in order to help organizations achieve their overall goals.
GreenRoad Central is a cloud-based, centralized monitoring solution that offers real-time fleet tracking, trip history, dispatching, landmarks and geofencing, vehicle health, fuel performance, idling hotspots, compliance management, and operations management. It also has a mobile app that allows drivers to log their details remotely; we found it in the Google Play Store, but it has only received 2.6 out of 5 stars.
GreenRoad’s services are best suited for industries like:
- Transport and logistics
- Field services
- Food and beverages
- Bus and coach operators
GreenRoad’s solution can be scaled to fleets of 25 to 10,000 or more vehicles, and it supports a wide range of vehicle types, including vans and cars, buses and coaches, and mid-sized, large, and big-rig trucks, as well as service and construction vehicles.
The company claims that it uses patented algorithms to analyze data from accelerometers and GPS hardware to track and monitor driving behavior. This allows operators to provide real-time feedback to drivers. The system automatically highlights incidents to decision-makers based on their severity, classifying them as yellow or red.
Its core features are as follows:
Driver safety: As previously stated, GreenRoad’s solution focuses on ensuring the driver’s well-being, lowering their risks, and keeping them engaged. It is a fleet app that uses telematics solutions to provide real-time feedback to both the driver and the operator by assessing driving behavior. These assessments are cumulatively used to create the driver’s scorecard.
GreenRoad promotes driver safety in a unique way by effectively communicating with drivers about their own performance behind the wheel. It incentivizes drivers with rewards based on their performance, which motivates them to improve their metrics. This directly helps the organization save on fuel and other costs. In-vehicle video, safety hotspots, and instant driving tips are some of the other features that the company uses to motivate drivers to perform better and ensure their safety.
Operational efficiency: The company’s efficient vehicle tracking and management options include features like live tracking and resource location, idling hotspots, route display and tracking history, vehicle health and service management, fuel and idling optimization, and various reports. Features like geofencing and real-time alerts assure the safety of the vehicle and allow management to focus on important tasks rather than worry about the location and the status of their vehicles.
Compliance: GreenRoad’s solution offers various reports that help businesses stay compliant with regulatory policies. The solution integrates fuel cards, tax and fuel regulations, expense management, and fleet document management. These features leverage data already available and ensure that it is correctly logged into the system. This guarantees not only that compliance requirements are met but also that time and money are not wasted in handling issues related to compliance.
GreenRoad’s customer service team can be contacted through online chat or an online portal, but there is no dedicated helpline number listed on the website. Drivers can get support by contacting their local manager, also known as a GreenRoad Champion. Self-help options could be improved, as there is only a FAQ available, with no webinars, blogs, ebooks, or video content. Finally, while GreenRoad has the expected social media channels, both their X and Facebook feeds do not get regular content and were last updated in 2022.
GreenRoad: Final verdict
GreenRoad’s focus on driver safety and well-being sets it apart from many other GPS tracking companies. It offers a wide range of features that can help businesses save money and better manage their fleets. Unfortunately, while user reviews on other online platforms are mostly positive, the company is not listed on the Better Business Bureau. That said, it is always a good idea to test the features you need most with a demo.